PPC FAQs – Keyword

What Are The Different Keyword Match Types?

There are three different match types that you can use with your PPC keywords: broad match, phrase match, and exact match.

Broad match is the most general type of keyword match. With broad match, your ad will be shown to people who search for keywords that are related to your business, even if they don’t use the exact keyword that you are targeting.

Phrase match is a more targeted type of keyword match. With phrase match, your ad will only be shown to people who use the exact keyword phrase that you are targeting.

Exact match is the most targeted type of keyword match. With exact match, your ad will only be shown to people who use the exact keyword that you are targeting. However, be aware that Google also has a tendency to show exact match keywords for search terms that it believes to be synonyms.

What Is A Negative Keyword?

A negative keyword is a type of keyword that you can use to prevent your ad from being shown to certain people. For example, if you are a plumber, you may want to add the word “free” as a negative keyword. This is because people who are searching for “free plumbers” are likely not looking to hire someone.

They are either looking for DIY advice or they are looking for a plumber who will do the job for free.

How Do I Choose The Right Keywords?

There is no “right” answer when it comes to choosing keywords. The best approach is to start with a broad match keyword and then narrow down your options from there.

You can use the Google Keyword Planner tool to help you find potential keywords.

Once you have a list of potential keywords, you can use the Google AdWords Keyword Tool to get more information about each keyword, such as how many people are searching for that keyword and how much competition there is for that keyword.

What Are Long-Tail Keywords?

Long-tail keywords are keyword phrases that are very specific to what you are selling. For example, if you are selling shoes, a long-tail keyword might be “women’s size 7 black leather pumps.”

Long-tail keywords tend to have less competition than broader keywords, and they can be a great way to get your ad in front of people who are more likely to buy from you.

How Do I Use Keywords In My Ad?

When you create a PPC ad, you will need to choose a headline and two lines of text. You should include your target keyword in your headline and at least one of your lines of text.

You can also use keywords to target specific locations, languages, and devices.

For example, you can use the keyword “plumber” to target people who live in your city and are searching for a plumber.

You can also use keywords to exclude certain people from seeing your ad. For example, if you only want people in your city to see your ad, you can add the keyword “cityname” as a negative keyword.

What Are The Best Practices For PPC Keywords?

There are a few best practices that you should keep in mind when you are choosing and using PPC keywords:

-Choose keywords that are relevant to your business and what you are selling.

-Start with broad match keywords and then narrow down your options from there.

-Use negative keywords to exclude people who are not likely to be interested in what you are selling.

-Include your target keyword in your ad headline and at least one line of text.

-Use keywords to target specific locations, languages, and devices.

By following these best practices, you can ensure that your PPC ads are effective and that you are reaching your target audience.